Mercedes-Benz USA Driving the USTA’s Green Mission at the 2010 US Open
Wednesday, September 1st, 2010As some of you may know Mercedes-Benz USA is the Official Vehicle of the US Open and today they announced that they would be participating in the USTA’s environmental strategy by providing fleets of “luxury eco transportation” for the players and VIP transportation. MBUSA will be positively impacting the US Open’s green initiatives and a new green PSA is expected to feature Alec Baldwin. For more information on this green initiative check out a portion of the press release below.
Source: News Blaze/Mercedes-Benz USA
As the Official Vehicle of the US Open, Mercedes-Benz USA (MBUSA) announces today that it is a driving force behind the USTA’s commitment to green initiatives by providing Mercedes-Benz S400 HYBRID sedans and Mercedes-Benz F-CELL (Hydrogen Electric Vehicle powered by a fuel cell) vehicles representing 60 percent of the fleet used for player and VIP transportation during the 2010 US Open tournament.
As an innovator in luxury eco-transportation, Mercedes-Benz is dispatching its F-Cell hydrogen fuel vehicles with zero emissions in addition to 75 S400 Hybrid vehicles in an effort to reduce the overall carbon footprint of the US Open tournament. The US Open launched its comprehensive environmental program three years ago and continues to expand green initiatives each year. In 2010, key initiatives include recycling, energy management, composting and utilizing paper products comprised of at least 30% post-consumer waste. In addition, a new green PSA campaign is planned featuring Alec Baldwin.
“We are very excited to participate in the USTA’s environmental strategy and positively impact the US Open green initiatives through the Mercedes-Benz transportation fleet. By tapping our portfolio of eco vehicles, we can provide athletes, staff and officials with green transportation without having to sacrifice luxury or safety,” said Stephen Cannon, Vice President of Marketing for Mercedes-Benz USA. “Over the next four years, Mercedes-Benz is committed to exploring new ways through innovative eco mobility to help the USTA expand their environmental initiatives.”‘
For the full article click here.
















