Mercedes-Benz Sales Continue to Rise, 17% Increase for July
Here are some excerpts from Daimler’s news release about Mercedes-Benz’s July sales. The article is pretty lengthy, so we decided to provide you with the most important facts from the article relating to the U.S. market. Happy reading!
July was a promising month for Mercedes-Benz, rising by 17%. This marked the ninth month in a row that sales have increased at a double-digit rate. Sales now total 654,400 units since the beginning of the year, representing an increase of 16 percent. “Our sales figures continue to rise — after a successful first half of the year, the second half has now also begun extremely well with a high growth rate,” says Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars. “Starting this fall, a range of attractive new models will join the E- and S-Class to provide us with additional momentum. The new generation of the R-Class, for example, has met with a very good customer response, and the thoroughly updated CL will ideally supplement our lineup in the luxury segment.”
In addition, Mercedes-Benz is gradually introducing its new and especially efficient six- and eight-cylinder gasoline engines in all model ranges, from the C-Class up. The high-tech direct injection gasoline engines are combined with an enhanced 7GTRONIC automatic transmission with an integrated standard start-stop function. Dr. Schmidt adds: “Our strong product range puts us in a very good position, which is why we can look ahead with optimism. We want sales at Mercedes-Benz to grow at a double-digit rate in full-year 2010.”
The U.S. market continues to be a key pillar for the success of Mercedes-Benz in the second half of the year. In July, Mercedes-Benz boosted sales in the country by seven percent, to 17,400 units. The brand has handed over a total of 121,000 vehicles to customers since the beginning of the year, representing an increase of 20 percent. This performance makes Mercedes-Benz the German premium brand with the highest sales volume in the U.S. since the start of this year.
For full article from Daimler click here.
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