Mercedes-Benz Adopts New Brand Claim “The Best or Nothing”

Mercedes-Benz is revamping their branding image by introducing 16 new or upgraded models that will be launched during 2010 and 2011, including two vehicles in a soon-to-be family of four in the compact segment. With the smart fortwo electric drive, the B-Class F-Cell and the A-Class E-Cell, the new model launches include three series production vehicles with alternative drives and zero local emissions. Starting today, these product and technology innovations will be supported by a wide-ranging communications offensive, the focal point being the new brand claim “The best or nothing.” – the principle from the company’s founding father Gottlieb Daimler.

As a part of the campaign Mercedes-Benz has enlisted brand ambassadors from different departments within the company, who will appear in the new ads beginning today, June 11th. The following is one of the new “The best or nothing” commercials.

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